Fear not. The growth of Guiding will not be sabotaged! If anything, the attempted hack has encouraged me to move to the next phase of the campaign - the follow-up phone calls.
A personalised (beautifully mailmerged) letter was sent to everyone with a daughter age 4 - 7 waiting to join Girlguiding within Chislehurst Division. This was followed up with the same text, set up in mailchimp and emailed to everyone who had given an email address. This yielded around 10 replies as respondents could click straight through to the Google reply form to indicate which potential units would be convenient to them.
Whilst Mailchimp assures me of a healthy 'open rate', if I'm honest, most people haven't replied. So, the next phase is this: phone them all!
Life these days is busier than ever, with everyone saturated by information from every direction. Every email one receives requires some sort of action, such as a reply, or to be forwarded on to someone. Most people are managing multiple online identities via a series of email addresses. It is hardly surprising that most people haven't replied. Plus I didn't give a reply deadline, which perhaps wasn't very clever.
I'm going to Mailchimp the newsletter out once more, then I shall be making a lot of calls! If you'd rather I didn't call, you can access the reply form here, or e-mail us at the now overly-secure ChislehurstDivisionGrowGuiding@gmail.com e-mail address.
Speak soon.
"We need Rainbow Leaders!" |
No comments:
Post a Comment